What’s In A Name? From the NWHL to the PHF

by
The National Women’s Hockey League (NWHL) is rebranding to become the Premier Hockey Federation (PHF). Tyler Tumminia, the commissioner of the PHF, joins Jeff and Elliotte to talk about the rebrand, why they made the change, conversations with other leagues, why they took “women” out of the league name, how does a rebrand of a league work behind the scenes, why they went with “federation”, ongoing talks with the NHL, and if they hope to attract more players by rebranding the league.

Discover more from CanucksBanter

Subscribe to get the latest posts sent to your email.

Leave a Reply

Discover more from CanucksBanter

Subscribe now to keep reading and get access to the full archive.

Continue reading