Alex Sinatra is a Texas-barred attorney who has been around sports her entire life except for hockey. She tells Jeff and Elliotte why she was interested in the position of executive director of the PHFPA and the interesting path she took to get there.

She also talks about things that are important to the players, if they’ll work with the PWHPA to grow the game, why communication will be one of her top priorities, how she’s approaching the $25 million investment into the league by the Board of Governors, and if the NHL needs to be involved in women’s hockey.